It can be quite daunting when searching for a Social Media Specialist to take charge of your social branding and marketing. A general conversation with the candidate may give the impression they know what they’re doing and have a sound idea of what an effective social marketing strategy requires, but what can you ask […]

  “Out of all of the channels I tested as a marketer, email continually outperforms most of them.”  Neil Patel (@neilpatel), Co-Founder of KISSmetrics, CrazyEgg and QuickSprout You may see channels such as social media or SEM being the heavy-lifters of any digital marketing strategy, but, when you think about it, the email list is really the […]