Roland Smart is the VP of Social and Community Marketing at Oracle and is a thought-leader in Agile marketing. In this well-structured book, he addresses the challenge of marketing modernization through the use of Agile and other [...]
In this digital age, engaging our consumers where they naturally live – on their desktops, mobile phones, tablets – is the most effective method of reaching them. So where do brick-and-mortar stores fit in? Are physical stores slowly dying [...]
“Digital marketing” is a term almost everyone on the planet has heard of. It’s probably the most-used phrase in the marketing industry. Why? Because the world has gone digital at such a rapid rate. […]
The other Sunday, I was out shopping with my son and husband and we saw that there was a Cracker Barrel in the plaza. Feeling a little peckish after shopping (as one does), we all thought [...]
To WordPress or not to WordPress? This is a question that I’m often asked when working with companies, marketing and IT departments and especially agencies. There is an overriding concern about their credibility. […]
How often do you get involved in creating buyer personas? How do you go about developing them? As a CMO or marketing executive, you know that the more accurate and realistic your buyer personas are, the more [...]
What It Isn’t The term “agile marketing” has been bandied about quite a lot recently and there’s still some confusion on what it actually is … and what it isn’t. Let’s talk about what it isn’t: [...]
There are many published reports outlining how to calculate a company’s digital maturity and the majority of them state that digital maturity has a direct correlation with financial performance. Let’s look [...]
It can be quite daunting when searching for a Social Media Specialist to take charge of your social branding and marketing. A general conversation with the candidate may give the impression they know what they’re doing [...]
“Out of all of the channels I tested as a marketer, email continually outperforms most of them.” Neil Patel (@neilpatel), Co-Founder of KISSmetrics, CrazyEgg and QuickSprout You may see channels such as social media or SEM being the [...]
